How MyHeritage found a new business in DNA

 At first glance, genealogy may seem like a quiet hobby you take up in your retirement, but it’s also a big industry, with the likes of Ancestry, MyHeritage, Helix and others all vying for new users. You’d think that there isn’t much these companies can do to really differentiate themselves from each other, but they all offer a slightly different spin on the core theme of… Read More

from TechCrunch http://ift.tt/2rvxSfa